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Brand Marketing & Communication Manager – English

By September 28, 2022 No Comments



Netherlands: Almere
€ 5015 Monthly
English (Fluent)
Hiring type:
Company hire
1 year with view to extension
Start date:
Job ref.:
Juan Guarin
+31 (0)70 311 7822


Our client is one of the most prestigious, fast-growing leaders in industrial construction machinery throughout Europe and Asia. 

With a growing international team in Almere, the company is now looking for an experienced Brand Marketing & Communication Manager to join them.

Job Profile for Brand Marketing & Communication Manager
Responsibilities will include but not be limited to:

  • Participate in setting branding directions with senior leaders and executing those in operational plans
  • Develop, redefine, and reintegrate brand marketing strategies from every aspect of communication channels to establish solid strategic direction and its action programs. This includes website design, social media campaigns (Facebook, Instagram, Linked-in), strategic ad campaigns, creating YouTube content, developing branding goods and tradeshow promotions
  • Direct, manage, design, and produce brand collaterals for Dealer tradeshows/open days and Dealer showroom promotion
  • Promote and educate the European Branding strategies, rules, and disciplines to the dealer network
  • Help and support the company’s local Business managers to develop and promote local Social Networking Service (SNS), ad campaigns, and regional trade shows in their local languages
  • Help and support the dealer network with their media plans, including social media, to maximise exposure in line with the Brand and Communication strategies
  • Develop and plan new product media campaigns to maximise the awareness of key selling points of the new product with the Product Marketing team
  • Develop and redesign slogans, and catchphrases for special ad promotion related to the core branding strategy
  • Manage, develop, and promote branding goods across the globe as well to other regional offices via their online shop
  • Present at all major European tradeshows and nationally focused tradeshows, supervise the tradeshows from a branding perspective
  • Develop, improve, and enhance all online marketing and paid social media
  • Lead and manage editorial pieces and content formats, including press releases, website posts, social media postings, mailings, or videos to the different target groups
  • Protect and maintain the values and guidelines of the brand name
  • Act as the main communicator for content marketing to peers and stakeholders
  • Support dealer networks in their campaigns and platforms
  • Guide internal stakeholders on content development to market the digital portfolio, including case studies, white papers, videos, and trade publications
  • Manage different external agencies to create the content of the marketing activities
  • Ensure quality and consistency at every point of the brand presence
  • Recognise trends in the social media environment and bring them to life

Candidate Profile for Brand Marketing & Communication Manager

  • Must be fluent in English, both written and spoken
  • Bachelor’s degree with demonstrated high academic achievement, MBA or Advanced Degree is a plus
  • 15+ years of relevant experience in marketing, PR, Communication, Advertisement, and Social Media
  • Proficiency with computer tools (minimum MS Office)
  • Able to respond quickly and effectively to changing priorities
  • Excellent problem-solving ability
  • Great communication, organisational, and interpersonal skills
  • Able to create formal and attractive presentations
  • Flexible to travel on weekends, sometimes a whole week

What Our Client Offers

  • Travel cost reimbursement
  • A company car
  • 25 vacation days per year based on full-time hours
  • A challenging position in a multi-cultural and international company
  • Pension plan
  • Performance-based bonus
  • An additional compulsory annual bonus
  • Training sections
  • Opportunity to travel worldwide

Already imagine yourself in this position? To make the first step, click Apply or email us your CV at cv@bluelynx.com


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Kind regards, The Blue Lynx Team