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What Is Benchmarking?
Benchmarking is a research service that recruitment agencies offer based on their own private data, the companies they work with and research of the market.
The analysis covers labour market trends, such as salary levels for specific roles and the benefits linked to them. Compensation benchmarking helps companies stay competitive, productive and reduce staff turnover.
Benchmarking is most commonly used during the recruitment phase, to determine whether the offered salary and benefits are competative enough to attract the best talent. It is also a good starting point for adjusting pay structures and maintaining employee satisfaction. With such research you can apply the right strategy to position your organisation as a leader in your industry.
Our Benchmarking Models
The key difference between our Benchmarking and Benchmarking Plus models lies in how we gather data for the reports. With Live Benchmarking, we engage directly with relevant professionals currently working in the specific role to gain accurate insight into their salary expectations.
| Research Sources | Benchmark (Desk Research) | Benchmark Plus (Desk Research + Live Data) |
|---|---|---|
| Blue Lynx database with 40,000+ active candidates updated regularly. | ||
| Similar open vacancies from Blue Lynx clients, including leading Fortune 500 companies. | ||
| Vacancies published on local and international job platforms. | ||
| Live data from candidates for the specific role |
Benchmark Research Options
Benchmark (Desk Research)
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Blue Lynx database with 40,000+ active candidates updated regularly.
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Similar open vacancies from Blue Lynx clients, including leading Fortune 500 companies.
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Vacancies published on local and international job platforms.
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Live data from candidates for the specific role.
Benchmark Plus (Desk Research + Live Data)
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Blue Lynx database with 40,000+ active candidates updated regularly.
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Similar open vacancies from Blue Lynx clients, including leading Fortune 500 companies.
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Vacancies published on local and international job platforms.
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Live data from candidates for the specific role.
What Is Included in the Blue Lynx Benchmarking Report?
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Detailed information on the roles you request for the salary benchmark, based on your criteria and scope.
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Assessment of benefits offered by similar organisations.
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Current labour market analysis and evaluation.
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Career development insights for similar roles in the market.
Tailor-Made Analysis
Does your organisation require deeper insight?
We can create customised benchmarking reports tailored to your request.
These can include:
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Salary evaluation across your current team
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Internal benefit analysis per function or department
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Additional external research based on sector, seniority or skill set
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Comparison of internal and external market positioning
Designed for organisations that need strategic clarity across multiple roles or departments.
An Example from Our Practice
One of our clients in the IT consultancy sector asked Blue Lynx for a full review of their salaries and benefits across several locations in the country.
We compared industry standards, company size, international footprint, local labour market trends, living costs, competitor pay levels and cultural differences, along with factors such as management duties, experience, education and current pay.
From this analysis, we proposed updated salary ranges that reflect experience and skills, including overlaps that support progression and allow for annual increases without forcing promotions.
We also recommended shaping a pay structure that balances base salary with secondary and flexible benefits to strengthen motivation and retention.
The Biggest Perks of Benchmarking for Employers
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Smarter Budget Allocation
With accurate market data, you can prevent overspending and ensure you’re not offering below-market compensation.
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Clarity and Confidence
Identify gaps in your current packages and strengthen your negotiation position.
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Improved Retention
Employee motivation, commitment and likelihood to stay with your company improve significantly.
Ready to optimise your salary strategy with data you can trust?
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