Digital Marketing Specialist – German & English

Description

Our client is an American-owned original patent holder and a global leader in industrial manufacturing. They are a Global business currently looking for a dedicated and experienced Digital Marketing Specialist as part of their continuous expansion in the DACH Region. The role can be based in Zellik, Belgium, or Weisenheim  (Rhineland-Palatinate) Germany, with the responsibility of supporting Marketing Operations in Europe.

Job Profile for Digital Marketing Specialist
Responsibilities will include but not be limited to:

• Qualify all leads for the DACH region in HubSpot CRM
• Prequalify all types of leads by initiating first contact, asking key qualifying questions, and handing them over to the responsible sales manager
• Optimise digital marketing by supporting SEO efforts for DACH web pages and mini-sites, and assisting with PPC initiatives through the creation of compelling ad copy and keyword lists to attract the right audience and leads
• Create localised content for SEO, PPC, email campaigns, and social media to capture target market share
• Manage social media presence by supporting the development and growth of the company’s visibility on LinkedIn, Instagram, and YouTube through consistent content creation and audience engagement
• Promote DACH activities by managing, translating, and creating email campaigns, banners, and flyers
• Manage trade shows and events by organising and coordinating participation in trade shows, events, open houses, and dealer conferences to showcase the company products, applications, and relevant customer information
• Manage email campaigns and workflows in HubSpot by creating campaigns, segmenting target audiences, and executing outreach
• Oversee marketing materials by managing translations and updates of flyers, brochures, and product catalogues, and supporting the creation of PowerPoint presentations related to the company, products, and cleaning applications
• Conduct customer interviews and develop compelling case studies and testimonials to strengthen customer insights and advocacy
• Support proposal generation by creating proposals in Deal Hub (CRM) and forwarding them to customers in the DACH region
• Manage improvements in Deal Hub (CRM) regarding offer creation for standard offers, rental offers, leasing offers, and DEAL Room for the DACH region
• Manage sequences in HubSpot CRM by maintaining templates and sequences and guiding the sales team on their usage
• Support sales administration by requesting credit reforms, completing non-disclosure agreements, and preparing documents for temporary export to Switzerland

Candidate Profile for Digital Marketing Specialist

• Must be fluent in German and English, both written and spoken
• Bachelor’s degree in marketing or equivalent degree оr experience on the job
• 3 to 5 years of experience in digital marketing
• Experience in business-to-business relationships
• Practical experience and expertise in SEO/SEA 
• Strong aptitude in copywriting and copyediting 
• Skilled with Microsoft Office, Excel, PowerPoint
• Proficient in social media, Facebook, LinkedIn, Instagram, YouTube
• Experience working with a CRM system and Marketing Automation tool is a plus
• Attention to detail with strong organisational skills
• Customer Service Oriented 
• Team Player 
• Multi-tasking ability

Already imagine yourself in this position? To make the first step, click Apply or email us your CV at cv@bluelynx.com

Please note:

Candidates may be required to present references and diplomas, and may have a background check done as a part of the Blue Lynx recruitment procedure.
Thank you for your application with Blue Lynx. Due to the volume of applications we cannot respond to everyone. Therefore, when you have not had a call or email from one of the Blue Lynx Recruiters within 5 working days your CV has not been selected. Please register with Blue Lynx when you have not already done so, click Register Online
You can email queries and question to cv@bluelynx.com.
For a broader picture of Blue Lynx and all published vacancies please visit www.bluelynx.com.
Kind regards, The Blue Lynx Team

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